Marketing Strategy

According to Moore and Pareek (2009), marketing is one of the important functions of any business besides other functions such as R&D, Finance, IT, Operation, Production, and Human Resource (HR).Assignment Help Function of marketing in organizations is directly related with attraction and retention of customers in comparison of other functions that focus on managing internal matters of organizations.

To develop the marketing function effectively, firms choose appropriate marketing strategies.Homework Help Role of marketing strategies is important for organizations. According to Silk (2006), marketing strategies can be divided into two parts such as selection of an appropriate segmentation, targeting, positioning, and selection of a suitable marketing mix (product, price, place and promotion). In both marketing and marketing strategies, role of advertisement is very critical as advertisement is one of the important tools among other tools such as sales promotion, marketing research, distribution and pricing of marketing.

According to Slater, Hult and Oslan (2010), marketing strategies are the combination of marketing mix, positioning, targeting and segmentation that helps the organization to create competitive advantages from the international market. With the help of effective marketing strategy, organization can attract the customers for the products and services.

In the research study, researchers also argued that marketing strategies plays an effective role in the organization to face various resources and utilize different opportunities.Assignment Writing At the same time Rosier, Morgan and Cadogan (2010) has supported the argument of Slater, Hult and Oslan (2010) that marketing strategy starts with a detailed and creative assessment of organization’s capabilities in order to achieve organizational goals. In the research, researchers argued that marketing strategies helps the organization to increase in strengths in order to increase in competition in international market.

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Effective and Ineffective advertisement

This post is provided by Assignment Help Experts. Advertisement describes all the fact and feature related to the product and service.Assignment Help Television is an effective media for capturing the market. Today lot of companies gives their advertisement on the television to increase awareness among the customers. dvertisements have different features and message regarding the product or service and the company.

Today FedEx’s trucks ad is more effective because it convey its message very clearly and provides all the information related to size, capacity etc. Nike’s ad is also attractive because it uses humor in its ad that makes it effective (Spoonfed Design, 2008). Coca-Cola targets the youth and it also shows it in its ad that makes it effective. The presentations and information of Coca-Cola’s ad determines its effectiveness.Homework Help So, these are some effective advertisements those support the high success and growth of the firm in the competitive marketplace.

In the marketplace, there are some ineffective advertisements also presented. The advertisement of Zungui Haixi Corp is ineffective that is a footwear manufacturer Company. Advertisement of the company is least effective because it provides less information about its product. Dole is a largest food based company (Dole, 2011). The advertisement of this company is also not so effective because of using ineffective and irrelevant advertisement tools and messages.

The advertisement of Marcus is also not effective. It’s a food company and provides less information about the product in its advertisement.Assignment WritingThese advertisements are really ineffective. Less information, ineffective presentation, poor contains, irrelevant message etc. are the factor that are presented in above discussed advertisement that are captured at the time of recalling and these make the ad ineffective.

References;
Dole. (2011). Retrieved May 6, 2011 from http://www.dole.com/AboutDole/tabid/1255/Default.aspx#
Spoonfed Design. (2008). Retrieved May 6, 2011 from
http://www.spoonfeddesign.com/10-principles-of-effective-advertising.

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Justification for Knowledge Management in Organizations

This blog post is provided by Assignment Help Experts. Knowledge management system is an important part of any organization to manage their knowledge and information to motivate employees towards the products and also helpful to create effective production and processes that lead innovation and product development. Assignment HelpThe arguments for justification for this business case are as follow:

Provide Motivation for Employees:

An effective knowledge management system is helpful to motivate employees in their work. It helps to improve employees’ skills and knowledge towards the products and services. It is because; knowledge management system provides the platform for the employees to share their knowledge and experience with other employees or management level employees in the organization. Homework HelpWith the implementation of knowledge management system, Nokia increases the knowledge and improve their innovation activities and capabilities to design and produce a new product for the customers in the market (Jawadekar 2011).
Business strategy of Nokia is to develop the relationship with Microsoft Corp. to create effective ecosystem for the customers. With the help of Microsoft Corp, Nokia can increase the knowledge of employees to provide training in order to better assessment of new technology and products. It can helpful for the company to motivate employees towards the customer satisfaction. This can help company to create competitive advantages from the international market (Marks 2002).

Identify Best Practices:

In support of implementation of effective knowledge management system in the company, it is argued that KMS helps the company to identify their best practices in the international market. It helps the company to create effective innovation and also helpful to sustain their market share.Assignment Writing Knowledge management system is also helpful for the organization to find out the way to how work actually gets done in the organization. It helps the company to create effective their processes from innovation to produce or market their products in the international market (Dalkir 2005).

Reduce Substitutes:

With the help of effective KMS, Nokia can reduce the substitutes and competitors in international market. It is because; in nature tacit knowledge is a sticky process that resists the transfer to new group or settings. That helps the company to save their tacit knowledge and creates the challenges for others to gain or achieve company’s tactic knowledge. An effective KMS also helps the company to increase in ability to innovate of different products and provide effective services to the customers in the domestic as well as in international market (Jawadekar 2011). An effective KMS helps the company to establish a policy that creates sustainable market environment for the company to survive in the international market.

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Knowledge Management

In today’s perspective, most of the organizations use knowledge management in order to reduce the competitive pressure and achieve their long term goals and objectives.Assignment Help In today’s competitive world, it is essential for all the organization to increase their knowledge and information to compete with other organization not only in same industry but also from other industries (Stary and Hawamdeh 2007). Increased information and knowledge management helps the organization to create innovate products in the market that attract more customers and enhance the market image in the international market

Nokia followed knowledge management in order to achieve the goals and objectives in long term. Knowledge management helps Nokia to move from hierarchical structure to a network based learning organization. The knowledge management system of Nokia supports the strategic goals and objectives that are achieve global efficiency and effectiveness, learning across organizational boundaries and create local flexibility and responsiveness. In order to achieve strategies goals and objectives, company listens carefully to the voice of customers. It helps the company to provide more effective products to the customers in international market (Nokia 2011).

Nokia applied their knowledge management system to encourage innovation in its R&D and product development functions. It helps the company to provide latest technological products to the customer at low time. It is also helpful for the company to remain competitive in the international market.Homework Help Strategies of Nokia are more focuses on to create new strategic direction that includes the change in leadership and operational structure in order to create effective organizational speed to attract more customers in a competitive world (Nokia 2011). In the strategy, Nokia also focuses on build strategic relationship with Microsoft Corp. to establish a new winning mobile ecosystem.Assignment Writing Nokia’s strategy also includes the investments in different next generation technologies to capture and development of next generation customers towards the products and services at international market (Scullion and Collings 2010).

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References;

Scullion, H. and Collings, D. G. (2010) Global Talent Management. UK: Taylor & Francis.

Nokia (2011) About Nokia. [Online]. Avaliable at: http://www.nokia.com/about-nokia/company [Accessed: 1 October 2011].

Stary, C. and Hawamdeh, S. A. (2007) Knowledge management: innovation, technology and cultures : proceedings of the 2007 International Conference on Knowledge Management, Vienna, Austria, 27-28 August 2007. UK: World Scientific.

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Merger and Acquisition and Performance of Companies

Delaney & Wamuziri (2004) examines the impact of Merger and Acquisition on shareholders wealth in the UK construction industry with a sample of target firms and bidding firms.Assignment Help They investigate the financial performance of the companies during the merger announcement and after the merger (Delaney & Wamuziri 2004). This study includes an observation period of 20 days before and 20 day after the merger to examine the impact of merger on performance of the companies. In order to evaluate the financial performance, the accounting data has been used as tool of analysis in this study. Delaney & Wamuziri (2004) states that the M&A has generate significant positive gains for the target company’s shareholders in terms of increase in stock price.

They found that the share price of most of the target companies has increased during the announcement and after the merger. According to this study, the shareholders of most of the target companies have gained because of the M&A process (Delaney & Wamuziri 2004).

It is also found that the announcement of M&A by the target companies has given the higher abnormal return to the shareholders. On the other hand according to the Kumar (2009), the financial performance of the merged companies has showed no improvement in comparison to pre merger values.Homework HelpIn order to evaluate the financial performance, the accounting data has been used as tool of analysis in this study.

Pazarskis, Vogiatzogloy, Christodoulou & Drogalas (2006) investigates the post merger operating performance of fifty companies that executed at least on e merger in the period from 1998 to 2002 in Greece. This study measures post merger performance of the companies with the help of financial and non financial variables. In this study, the result of the hypothesis testing of financial ratio analysis explains that the profitability, return on assets and gross profit margin ratio is decreased after the merger (Pazarskis, Vogiatzogloy, Christodoulou & Drogalas 2006). According to this study, the profitability of the companies has decreased due to the merger or acquisition event.

On the other hand according to the Delaney & Wamuziri (2004), the financial performance of the companies has increased due to the increase in shareholders’ value through increase in stock price.

References:

Cherunilam, F, 2007, International Business: Text and Cases, 4th edn, PHI Learning Pvt. Ltd.

Delaney, F.T & Wamuziri, S.C, 2004, The Impact of Merger and Acquisitions on Shareholders Wealth in the UK Construction Industry, Engineering, Construction and Architectural

Management, Vol.Assignment Writing 11, no.1, pp. 65-73.
Kumar, R, 2009, Post Merger Corporate Performance: an Indian Perspective, School of Management, Vol. 32, no.2, pp. 145-157.

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Employees Training and Development

Employees Training and their development is an important aspect for organisational growth and sustainability. Aziz & Ahmad (2011) exhibits the importance of training & development programs in modern scenario.

Most of the organizations spend a huge amount to train their employees. Organizational characteristics (people, system & culture etc.), individual characteristics (personal skills & career development, learning etc.) and training program characteristics (improve the efficacy of business operations) are considered and integrated to make effective training (Aziz & Ahmad 2011).

The study of Denby (2010) also states that in the effectiveness of training, training need analysis plays an important role. On the basis of training need analysis, the efficacy of training program can be enhanced in an effective manner by providing efficient job related skills to individuals (Denby 2010).

On the other hand, the study of Noonan (2008) exhibits that proper collaboration between employees and employers enhance the effectiveness of training for employee development. It assists to enhance employee commitment towards personal and organizational development. Similarly, as discussed by Hassi and Storti (2011), training & development enhances and develops job related skills, technical skills, management skills and leadership skills etc. of individuals.

The article on the holistic approach to training (2011) exhibits that the effective training to each individual is a complex task for HR managers. In the efficacy of training programs, individuals, who have learning attitude, provide their maximum contribution for personal, professional and organizational development.

References:

Aziz, S. F. A & Ahmad, S. (2011) Stimulating training motivation using the right training characteristic. Industrial and Commercial Training, 43 (1), p. 53-61.
Denby, S. (2010) The importance of training needs analysis. Industrial and Commercial Training, 42 (3), p. 147-150.
Hassi, A & Storti, G. (2011) Organizational training across cultures: variations in practices and attitudes. Journal of European Industrial Training, 35 (1), p. 45-70.
Noonan, J. (2008) Using collaboration tools to improve training. Industrial and Commercial Training, 40 (1), p. 51-53.

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eCommerce: What it is

What is e-Commerce?

An environment in which most of the business transactions occurs through telecommunications networks, especially with the help of the internet, are known as e-commerce. Electronic commerce pertains to the buying selling process or exchanging of products, services, and information via diverse computer networks along with the internet.

In present, the internet has come forth as a key international distribution channel for goods, services, management and specialized jobs (Lancaster and Reynolds 2005). The practice of e-commerce is significantly altering economics, markets and industry composition and structure, products and services and their stream, consumer segmentation etc.

Almost all type of business related activities and consumer values has altered with emerging e-commerce practices and similar is the situation with travel and tourism industries from different parts of the world (Simpson and Docherty 2006).

E-commerce is the trend of the global marketplace that is increasingly used by the business organizations to attain maximum advantages (Bauknecht, Pröll & Werthner 2005). E-commerce is electronic sells and purchases of goods and services through the use of internet.

The increasing use of e-commerce by travel companies is helping customers to have access on more information on different companies’ diverse tourist destinations and services.

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Reference
Bauknecht, K. Pröll, B & Werthner, H. (2005) E-Commerce and Web Technologies: 6th International Conference. Germany: Springer Science & Business.
Lancaster, G. & Reynolds, P. (2005) Management of Marketing. Burlington: Butterworth-Heinemann.
Simpson, M & Docherty, A. (2006) E-commerce adoption support and advice for UK SMEs, Journal of Small Business and Enterprise Development, 11(3), p.315-328.

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Managing Process, People and Projects at Bank of America

In current scenario, management of process, system and project is a critical task. Organizations follow different tools and techniques to manage their business strategies, improve quality and performance. In retail banking, various procedures are used by the firms to ensure the alignment between the objectives and performance. Banking firms formulate different contingency planning and procedure to ensure a smooth flow of returns for the stakeholders. It is observed that during 2009, economic recession had impacted the performance of some well known banks that influenced their market image also (Bank of America, Annual Report 2009). In retail banking, risk management practices followed by the firms matter a lot at the time of contingent situations like, economic slowdown.

At the same time, it has been observed that some banking firms have organized themselves effectively even during adverse conditions and tried their best to come over from the clutch of economic downturn. In order to remain competitive during the tough conditions like recession, it is essential for the organizations to strengthen their management practices for managing process, systems and projects. Bank of America is selected for the discussion of process, systems and projects. The bank is the largest lender in the U.S This bank has strong relationships with around 1000 fortune companies. Bank of America offers finest financial services in the world (Bank of America, 2011). Bank of America uses effective risk management practices to manage its systems, process and projects successfully.

In 2009, the bank has introduced clarity programs, deposit customer assistance program and simplified its overdraft policies to manage the systems in a smooth manner (Bank of America, Annual Report 2009). Banking and liquidity management of this bank is also good that supports it to fulfill the expectations of all stakeholders like, clients, communities and shareholders. The bank has modified home loan and credit card to help the families during tough times. The organization is known for its business ethics of doing right things even during critical situations. Four sections will be conducted for assessing process, systems and projects management of Bank of America. In first section, analysis of strategic context, principal strategies and quality and improvement will be conducted. In next section, course of action to address the issue and justification for that course of action will be discussed. In third section, implementation and impact will be discussed. In final section, implications of implemented plans will be described.

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References
Bank of America. (Annual Report 2009) [Online]. Available At: http://media.corporate-ir.net/media_files/irol/71/71595/reports/2009_AR.pdf [Accessed: 12th January 2011]
Bank of America. (2011) [Online]. Available At: https://www.bankofamerica.com/ [Accessed: 12th January 2011]

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Business Ethics

Business ethics can be defined as the ethical behavior of a business to conduct its operations (Marques & Azevedo-Pereira, 2009). The ethical values in the business can be changed as per nature of the business. Business ethics mostly deals with the concept, process and practices of the organization in the business environment. Business ethics in organization requires value based leadership from the top management.

The role of business ethics has become significant in today’s challenging environment. Recent corporate scandals in the business environment increased the requirement of ethical business practices. It is very important for the organizations to follow a certain level of ethical consideration to eliminate possibility of fraud.

The stakeholder of the company plays a vital role in implementing ethical values within organization. Business ethics is quite effective to build a good public image and facilitate success in the long-term (Ferrell, Fraedrich & Ferrell, 2009).

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References
Ferrell, O., Fraedrich, J., & Ferrell, L. (2009). Business Ethics: Ethical Decision Making and Cases. USA: Cengage Learning.
Marques, P., & Azevedo-Pereira, J. (2009). Ethical Ideology and Ethical Judgments in the Portuguese Accounting Profession. Journal of Business Ethics, 86, 227-242.

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Purpose of the Business - Reasons for Selecting this Business

Purpose of the Business

The main purpose of the fast food outlet in London is to provide high quality foods at local environment with local taste. Along with this, to establish a presence in local fast food business and gain market share in the fast food industry of the UK is the aim of the business (Counihan, 2008). To fulfill this purpose, it will create unique, innovative menu and entertaining environment in outlets to differentiate the business as compared to competitors. Additionally, the main aim of this business is to provide quality foods and keep customers happy with full satisfaction.

Reasons for Selecting this Business

In present fast life, customers want fast and quick cooked foods that will increase sales and choice of fast food and would be profitable for the company (Ronald, 2008). Disposable income of customers is also increasing that is another reason of selecting this business. It will increase the enjoyment of customers that have opened new opportunities in food market. This business will offer variety of foods to customers and excellent services to ensure relaxation and comfort of customers that will attract them towards outlets. Effective services and high quality products will increase the number of customers and it will be profitable for the company.

Major Obstacles

This business would face various obstacles in launching of new restaurant such as inventory management, customer services, application of information technology, marketing and distribution strategies and capital investment etc (Counihan, 2008).

Marketing and distribution strategies: The Company would get difficulties to select appropriate marketing and distribution strategies at the time of launching (Ruteri & Xu, 2009). It will get problems in market research to identify customer taste and preferences and select right marketing and promotional strategies according to customers.

Production planning and scheduling: It will be difficult for the company to develop effective production planning due to lack of past experience and future forecast of demand (Ruteri & Xu, 2009). It is the new business and company doesn’t have any information about tastes, preferences and demands of customers’, so it will be difficult to develop planning for production.

Other Successful Organization

There are various people, companies or organizations that have been successful in fast food industry such as McDonald’s, KFC, Pizza-Hut, Burger king, Dominos’ and other local fast food outlets (Ronald, 2008). Along with this, people like James A. Skinner, CEO of McDonald’s, Peter Brabeck-Letmathe, Chairman of the Board of Nestlé and other chairpersons are famous and successful personalities of fast food companies that motivates for this business.

Sources for Additional Information

To get additional information and take help in business ideas, people, websites, agencies, actual business contacts and trade associations can be used. Through these sources, valuable information, past experiences, issues in launching time, opportunities and threats can be identified that will help in developing new marketing and business development approaches (Food and Agriculture Organization of the United Nations, 2002). Through fast food companies’ websites, information about their product line, supply chain management, stakeholders and other services can be recognized. Through trade association, business person can develop understanding about trade rules and regulations, rules for costing, taxation and contracts with suppliers.

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References
Counihan, C. (2008). Food and culture: a reader. USA: Routledge.
Food and Agriculture Organization of the United Nations (2002). Organic agriculture, environment and food security. USA: Food & Agriculture Org.
Ronald, L. W. (2008). Kleppner'S Advertising Procedure, 16/E. USA: Pearson Education Inc.
Ruteri, J. M. & Xu, Q. (2009). Supply Chain Management and Challenges Facing the Food Industry Sector in Tanzania. International Journal of Business and Management, 12(4), pp. 70-80.

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