CRM Techniques and Strategies for Customer Retention

The research will define the role and importance of the CRM strategies and practices for retaining the customers in the competitive marketplace. So, this research has wide scope for the firms to adopt the CRM tools and techniques to retain the customers for long period of time. At the same time, another aim of the research is related with defining the use of promotional strategies as a tool to create brand awareness and to maintain relationship with the customers. So, this study will help the firms to adopt the effective and appropriate tools and actions to create brand identity in the competitive marketplace.

It is because CRM tools and techniques help the firm to identify the customers’ interest and attitude towards organizational product that ensures the adoption of the effective and appropriate action. It ensures to the solution of the customers’ problem and create positive image among them. So, how an organization can expand positive brand image and identity, this research will have wide scope. Overall, to identify the ways that can help the firms to increase their sales and customers base along with improving organizational image in the competitive marketplace, this study has scope. For the scholars, this study also has scope in terms of developing knowledge about the CRM concept, in-store promotional strategies and retention of the customers.

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