Thursday, April 14, 2011

Marketing Strategy Planning, Marketing Strategy of General Motors

Marketing Strategy plays the one of the most important role to achieve company goals and objectives. The main objective of the marketing strategy is Customers satisfaction and increases the sales with less cost of the any product with good quality as compare with the competitive market.

To more understand the concept of marketing strategy let we take General Motors. General
Motor is the one of the best automobile company in the word. General Motors manufacturing the cars and trucks in the international market. GM brands of vehicles are Chevrole, Buick, Holden, Opel, Wuling and Vauxhall, Cadillac. Due to the presence of the lots of automobile companies, The General Motors is facing very high completion.

Marketing Strategy is the balance way that is used by the company for increasing sales and profit with customer’s satisfaction and less expanses. Marketing strategy of the General Motors mainly Used the segmentation, target and positioning strategy.

General Motors segmentation strategy is main aim to target the different groups. In this GM think that the whole market is single market so the General Motors design the car with the different range of cost and its design the strategy according to the Income, Age, Family, occupation. In the target strategy, the GM targets the upper, middle and lower class group and sells the products to customers according to the need and income. The positioning strategy of the company is change time to time by the Upper management and it’s always according to customer’s requirement.

In above we provide the basic principal of the market strategy of the General Motors. Marketing Strategy is plays the very important in the business and the business success and failure always depends upon on the marker strategy.

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