Mass Media Assignment Help | American & Australian culture

Mass Media Assignment Help | American & Australian culture

Major developments in mass media

At the beginning of century, the media consisted newspapers and various periodicals and there was no radio, television and internet. According to assignment help experts, In 40’ decade, radio became the dominant form of media and provided

current information to people much faster than newspapers. In 1950s, television came to dominate the media industry and radio and newspaper were forced to rethink their approaches towards news and entertainment (Biagi, 2011). In 1962, communication satellite were developed that collects news and information around the world. It could transmit information directly and provide power to television for communicating major world events in real time.

with this, television got an explosive growth in 1980s. With the use of satellite, television reported events across the world live. Various newspapers were disappeared through the competition of television news. Cable news and subscription cable television also rose in popularity with the competition of network television (Stradling, 2001). In the 90s, television and basic cable became popular. In the last of 20^th century, internet media was born that links people together through their computer terminals with modems connected to telephone lines. Through this, electronic publishing and chat rooms increased up. Along with this, it allows individuals to express their opinions freely to a large global audience.

The internet includes web sites, blogs, podcasts and various other technologies for general distribution network. In this, minimal technically knowledgeable person can put his comments and views to open without expense of traditional publishing. It is also useful for advertising and promoting new products through new media (Biagi, 2011). The mobile is also an interactive media and has facility of personal messaging services. All internet services and applications exist on mobile phones. It has several unique benefits as compared to TV or the internet. It is the seventh mass medium.

Influence on Australian and American culture

Mass media has great influence on American culture. Television screens and portable media players provide information through images and sounds. The influence can be seen in politics, fashion and body image and the use of legal and illegal drugs. The influence of mass media reaches into every area of American culture and life (Grabe, Ward & Hyde, 2008). Its influence on politics can change the ways laws are made and the ways through which voters distribute their cash and votes. It can develop and break fashion style and trends and impose a body image that is not possible for the American women for living.

According to media research, 98% American houses have at least one TV set and 63% has basic cable. According to Newsweek article, the US is the largest exporter of television programs and American movies are in prime television all over the world (Baran & Davis, 2011). It affects and reflects the attitude of American people towards the use of alcohol, drugs and tobacco. Mass media has both positive and negative influence on American culture that can be debated sometimes and their influences are present in everyday life. Through the mass media, people interact to create their own meanings out of the images and messages they receive.

Media Convergence

Media convergence is the process, where several media channels come together and operate in synergy. It is a merger of all mass media and communication outlets. Convergence is the fusion of all forms of media that results into a creation of new medium. In present, it is seen between television, radio, print and internet (Dwyer, 2009). Media convergence affects on the society and everyday life. The society is changing as per the convergence. Through this, people have graphical figure in their gadgets to deliver a mail, orally and graphically. It shrunk the distances of two places. It demands versatility in jobs of the media personnel to learn converged media technology.

Conclusion

Media literacy is important for responsible media consumption. Through this knowledge, people can identify the positive and negative aspects of mass media that affects their everyday life (Biagi, 2011). They can use media convergence that has several new features and technology and do their work faster. With the help of this, people can communicate with others directly and send their messages and important information quickly. Media literacy is important to analyze the advantages and disadvantages of media channels and protect ourselves against demagogues.

If you looking for marketing assignment help or any other topic related assignment help then you can contact us any time.

References

Baran, S. J. & Davis, D. K. (2011). Mass Communication Theory: Foundations, Ferment, and Future. USA: Cengage Learning.

Biagi, S. (2011). Media Impact: An Introduction to Mass Media. USA: Cengage Learning.

Dwyer, T. (2009). Media Convergence. New York: McGraw-Hill International.

Grabe, S., Ward, L. M., & Hyde, J. S. (2008). The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. Psychological Bulletin , 134 (3), 460-76.

Stradling, R. (2001). Teaching 20th-century European history. UK: Council of Europe.