Select a new digital innovation (process, product, service, or business model innovation).
This may include a conventional” product or service making effective use of digital
innovation as part of its business model). Analyze the product or service from the following
perspectives:
1. Is it a disruptive, “big bang” or sustaining innovation? Why?
2. How is its business model affected by digitization, Moore’s law and the network
Innovation
Introduction of Gorilla Glass 3.0 is the
disruptive innovation (Nunes & Downes, January 11, 2014). It is so, as it
provided consumers cost effective solutions to make their life better in the
form of microbial protection for their mobile display. Along with this, this
innovative service has also enabled the manufacturers to envelope on features
and quality of their products. This innovation also helps the consumers to
ensure durability for their display technology. Hence, it is also cost
effective for the consumers who do not want to change their mobiles.
Impact
of Digitization
Digitization
has also influenced the business model. There are various models such as
Moore’s Law that are based on the assumption that in every two years, the
processing power of computer will be doubled (Briere, January 16, 2006). This phenomenon also impacted the introduction
of digital products under disruptive innovation in the form of Gorilla Glass
3.0. Under the effect of Moore Law, scalability of devices has also improved
that resulted into 3G network enabled people to access network with ease even
in far flung areas. The digitization has also improved the ubiquity of wireless
network.
Introduction of Gorilla Glass can be
also justified by using Moore law and network that enabled the manufacturers to
provide technology display in cost effective manner like in the case of
Samsung, LG, and Motorola etc. All these firms have applied the concept of
Moore law and network to introduce their innovative mobiles phones included
Gorilla Glass. Customers prefer to buy those products that are cost effective,
durable and have attractive features. With the effect of Moore Law observability
aspect, mobile manufactures not only produced cost effective products but also
offered innovative services to the people. There are other disruptive innovations
made by firms like Samsung in the form of 4K displays via UltraHD and 3D
displays by LG (Nunes & Downes, January 11, 2014).
References
Briere,
D. (January 16, 2006). Moore's Law,
Metcalfe's Law; now McGuire's. Retrieved from
Nunes,
P & Downes, L. (January 11, 2014). The Five Most Disruptive Innovations at
CES 2014. Retrieved from http://www.forbes.com/sites/bigbangdisruption/2014/01/10/the-five-most-disruptive-innovations-at-ces-2014/
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