Marketing Strategy

According to Moore and Pareek (2009), marketing is one of the important functions of any business besides other functions such as R&D, Finance, IT, Operation, Production, and Human Resource (HR).Assignment Help Function of marketing in organizations is directly related with attraction and retention of customers in comparison of other functions that focus on managing internal matters of organizations. To develop the marketing function effectively, firms choose appropriate marketing strategies.Homework Help Role of marketing strategies is important for organizations. According to Silk (2006), marketing strategies can be divided into two parts...

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Effective and Ineffective advertisement

This post is provided by Assignment Help Experts. Advertisement describes all the fact and feature related to the product and service.Assignment Help Television is an effective media for capturing the market. Today lot of companies gives their advertisement on the television to increase awareness among the customers. dvertisements have different features and message regarding the product or service and the company. Today FedEx’s trucks ad is more effective because it convey its message very clearly and provides all the information related to size, capacity etc. Nike’s ad is also attractive because it uses humor in its ad that makes it effective...

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Justification for Knowledge Management in Organizations

This blog post is provided by Assignment Help Experts. Knowledge management system is an important part of any organization to manage their knowledge and information to motivate employees towards the products and also helpful to create effective production and processes that lead innovation and product development. Assignment HelpThe arguments for justification for this business case are as follow: Provide Motivation for Employees: An effective knowledge management system is helpful to motivate employees in their work. It helps to improve employees’ skills and knowledge towards the products and services. It is because; knowledge management...

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Knowledge Management

In today’s perspective, most of the organizations use knowledge management in order to reduce the competitive pressure and achieve their long term goals and objectives.Assignment Help In today’s competitive world, it is essential for all the organization to increase their knowledge and information to compete with other organization not only in same industry but also from other industries (Stary and Hawamdeh 2007). Increased information and knowledge management helps the organization to create innovate products in the market that attract more customers and enhance the market image in the international marketNokia followed knowledge management...

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Merger and Acquisition and Performance of Companies

Delaney & Wamuziri (2004) examines the impact of Merger and Acquisition on shareholders wealth in the UK construction industry with a sample of target firms and bidding firms.Assignment Help They investigate the financial performance of the companies during the merger announcement and after the merger (Delaney & Wamuziri 2004). This study includes an observation period of 20 days before and 20 day after the merger to examine the impact of merger on performance of the companies. In order to evaluate the financial performance, the accounting data has been used as tool of analysis in this study. Delaney & Wamuziri (2004)...

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Employees Training and Development

Employees Training and their development is an important aspect for organisational growth and sustainability. Aziz & Ahmad (2011) exhibits the importance of training & development programs in modern scenario.Most of the organizations spend a huge amount to train their employees. Organizational characteristics (people, system & culture etc.), individual characteristics (personal skills & career development, learning etc.) and training program characteristics (improve the efficacy of business operations) are considered and integrated to make effective training (Aziz & Ahmad 2011).The study of Denby (2010) also states that in...

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eCommerce: What it is

What is e-Commerce?An environment in which most of the business transactions occurs through telecommunications networks, especially with the help of the internet, are known as e-commerce. Electronic commerce pertains to the buying selling process or exchanging of products, services, and information via diverse computer networks along with the internet.In present, the internet has come forth as a key international distribution channel for goods, services, management and specialized jobs (Lancaster and Reynolds 2005). The practice of e-commerce is significantly altering economics, markets and industry composition and structure, products and services...

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Managing Process, People and Projects at Bank of America

In current scenario, management of process, system and project is a critical task. Organizations follow different tools and techniques to manage their business strategies, improve quality and performance. In retail banking, various procedures are used by the firms to ensure the alignment between the objectives and performance. Banking firms formulate different contingency planning and procedure to ensure a smooth flow of returns for the stakeholders. It is observed that during 2009, economic recession had impacted the performance of some well known banks that influenced their market image also (Bank of America, Annual Report 2009). In retail...

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Business Ethics

Business ethics can be defined as the ethical behavior of a business to conduct its operations (Marques & Azevedo-Pereira, 2009). The ethical values in the business can be changed as per nature of the business. Business ethics mostly deals with the concept, process and practices of the organization in the business environment. Business ethics in organization requires value based leadership from the top management.The role of business ethics has become significant in today’s challenging environment. Recent corporate scandals in the business environment increased the requirement of ethical business practices. It is very important for the organizations...

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Purpose of the Business - Reasons for Selecting this Business

Purpose of the BusinessThe main purpose of the fast food outlet in London is to provide high quality foods at local environment with local taste. Along with this, to establish a presence in local fast food business and gain market share in the fast food industry of the UK is the aim of the business (Counihan, 2008). To fulfill this purpose, it will create unique, innovative menu and entertaining environment in outlets to differentiate the business as compared to competitors. Additionally, the main aim of this business is to provide quality foods and keep customers happy with full satisfaction.Reasons for Selecting this BusinessIn present fast...

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Team Leader’s Role

In an organization various teams are formed by the managers and each team is headed by the team leader. Team leader has to play various roles in providing coaching and mentoring to their team. Role of the team leader is exploring the skills of their team. They are also focused towards guiding them about the efficient achievement of team objectives as well as organization goals (Schonrok 2010). All the team members should work with proper coordination and develop mutual understanding among members. All the team members should follow the instruction of their team leader. Another role of the team leader is to influence the employees for better performance...

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Monitoring Marketing Goal

Marketing goals deals in various factors of the organization. Every organization wants to increase the sales, increase the public awareness about their business, customer retention, increase in profit, reduction in cost, etc. All these factors are comes under the marketing goals. It is necessary for the researcher to monitor the goals of marketing. Researcher can use different ways of monitoring the progress of marketing goals (Dibb & Simkin 2008). Firstly researcher has to analyze whether the goals that have been framed should be according to the customer’s needs and wants. Researcher can monitor the progress by observing the employees,...

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Market Entry Strategies

For every new firm, it is necessary to adopt some strategies for entering in market and give competition. This post would give students an idea how to write assignment or homework related to market entry strategies. In this, Polish market entry is taken as a case study for entry of a bottled water product. To enter into the polish market of bottled water and give competition to the market leader, firm can opt for some strategies such as joint venture, strategic alliance, and franchising (Boone and Kurtz 2011).Joint venture: Firm can select the joint venture strategy because it is very difficult for an individual firm to give competition to market...

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Importance of Forecasting

Forecasting in CommunicationForecasting plays an important role to improve communication in the organization by providing important information to employees, managers and others stakeholders. Foresting provides an idea about sales units that will be consumed by the customers that helps to communicate the production department about the number of units to be produced during a particular time period. Forecasting involves sales forces to forecast in the organization that make an easy communication about predicted results and also the efforts that would be required to achieve the objectives (Smaros, 2004). Forecasting is also made by taking the consideration...

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Strategy and Environment

This post would discuss about how strategy of a company is affected by environment using example of Lehman Brothers. Lehman Brothers was a global financial service firm. Before bankruptcy in 2008, it was the largest investment firm in the USA (Aikman, 2010). Negligence of external factors is the reason behind the bankruptcy of Lehman Brothers. External factors Decline in the price of real state developed mortgage crisis in the USA. It is one of the reasons that are affected Lehman brothers, which was not predicted by the bank in advance. Due to mortgage crisis, interest rates were increased by Lehman Brothers on housing loans. This situation...

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Business Excellence Model

Business Excellence Model evaluates the performance of firms and explores actions for the improvement (Kanji, 2002). Organization can use BEM to increase the performance in following ways:Performance Measurement Tool Organization can use the Business excellence model as a performance assessment tool such as benchmarking or audit framework. Through using the business excellence model, company can evaluate the gap existed between actual and standard performance. After identifying the gap, can take necessary actions for performance improvement (Groves, Herbert, Correll & Correll, 2008).Utilization of Resources Company can use the business excellence...

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Sources for Obtaining Industry Norms to Compare Financial Ratios

 There are various sources for obtaining industry norms to compare financial ratios that include websites such as bizstrat.com, Business census.gov, Economic Census: Concentration Ratios, Google Finance and Yahoo Finance Stock Screener. The information is also available in various financial books such as Building Financial Model, Business Ratios and Formulas, Decoding Financial Statement, The Lender’s Tool Kit, Smart Financial Management (Helfert, 2001).Assignment Help The investor has to be aware of some limitations, when using industrial comparison such as inflation should not be badly distorted, uses of different accounting practices...

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Developing Internet Strategy

E-commerce is an important concept of every emerging business at it helps the organizations to buy and sell the products over electronic system with the help of internet. It increases the sales of the organization and helpful in connecting the customers with the organization (Pinto 2003). This report explains about the uses of internet and e-commerce site for the small firm like small retail store owned by an individual person. This post helps the readers to understand the impact of web site on the sales of the firm and how the web site attracts more customers to be the part of the firm.Internet business model is majorly classified into four...

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Business, its Environment and Objectives

Business refers to the regular production or purchase and sale of goods undertaken with an objective to earn profit and acquiring wealth through the satisfaction of human wants. Every business requires some form of investment and a sufficient number of customers to whom its output can be sold at profit.Business and its Environment Environment refers to all external forces that have a direct bearing on the functioning of a business. Objectives can be decided after understanding the environment in which the business runs. Both the business and its environment are responsible to each other. There are various segments of the environment that may...

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Trendless Data Forecasting

Trendless data can be evaluated with the help of single exponential smoothing technique. This technique can be implemented on time series data to make the forecast or to smooth the data for presentation. It exponentially decreases the weight over the time and can be implemented for analyzing the financial market or economic data (Guire 2011).Centered moving average can be computed by averaging the past and future data for a given time point but at the time of forecasting the future is typically unknown therefore this method cannot be used for forecasting. On the other hand, trailing moving average can be set on most recently available data set...

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Forecasting

Forecasting is a technique for finding the future needs, by examining the historical data and trend. It is an unbiased estimation for future demand of various variables such as sales, production etc., on the basis of past data and experience. Simply, extending the past data into future using time line is not forecasting, judgment is very much essential for forecasting (Kurtz 2010). Forecasting technique is imperative to improve the communication in the organization as forecasting requires information from the different departments. Cross functional approach of forecasting is used, where independent forecasting group conduct the forecasting by...

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