Friday, September 16, 2011

Developing Internet Strategy

E-commerce is an important concept of every emerging business at it helps the organizations to buy and sell the products over electronic system with the help of internet. It increases the sales of the organization and helpful in connecting the customers with the organization (Pinto 2003). This report explains about the uses of internet and e-commerce site for the small firm like small retail store owned by an individual person. This post helps the readers to understand the impact of web site on the sales of the firm and how the web site attracts more customers to be the part of the firm.

Internet business model is majorly classified into four ways; first model allows the organization to send free news letter to the customers. This model is beneficial for the organization, when it post some informative information to the customers rather than posing ads (Pride, Hughes and Kapoor 2005). The second type of web site can support large number of free online services to the customers such as providing free software, movies, books, etc. These types of the web sites are used for the organization, who earns money through online advertisement. As when the site starts receiving lots of traffic, the firm can post advertisements on the web site and earn money online (Pinterits 2009).

Third classification of model is applicable, where the organization has new products to sell. This model is profitable for the organization as customer can easily buy the product through online system (Pride, Hughes and Kapoor 2005). The fourth type of model can be affiliated program, where seller can create variety of catalogue for its customers, so that they can choose the products or services of their own choice (Pinterits 2009). In this business model the retail firm has to choose the affiliated program model, as it supports variety of catalogue that will be helpful for the retailers to show its different products online. This model also helps the retailers to sell its products over the internet that will increase the sales of the firm (Gay, Charlesworth and Esen 2007). Also, the website is helpful for the customers as they purchase the products online. After launching of this web site, retailer has to provide home delivery facility to the customers, who purchase the products online, so that they have not to visit the store to purchase the goods (Zappalà and Gray 2006).

Also, they can purchase the goods at any time i.e. in the office hours too and can also purchase at the night but the delivery of the goods should be made only at the store time. This web site will perform multi-functions for the firm as it can market its product online because customers will do online shopping (Zappalà and Gray 2006). It will also result in to increase in the sales of the organization and provides customer care facility as customers can ask query online for example the availability or the quality of the new product. They can also post suggestions to improve the facility or can post complains if not satisfied with the product delivered or the delivery service (Neuman 2007).

Internet is very useful tool for the organization as the retailer can understand about the various offers delivered by the other storekeepers. It can also be helpful to know about the other products available in the market and to find the cheapest source, so buy those products. This is beneficial for the retailer as he can provide the products to the customers in the most efficient prices (Windham and Orton 2000).

To access these services, customer has to register with the firm with the current address on which the goods have to be delivered. Also, the customer has to provide contact details, so that firm’s staff can easily contact him in case of any confusion regarding the product selected or any other. After got registered with the firm, the customer can order the product at any time irrespective of the store’s time (Waters 2003). The firm can provide two modes of payment system i.e. the customer can either clear his payment as soon as he order the product through card or can pay the bill on delivery of ordered products.

The firm can include links of his sister concern, so that customers become aware of the other products such as furniture, books and stationary, if any. The link of this web site can also be mentioned on the web sites of the sister concerns, so that customer can aware of this products too. There must be an easy registration procedure through online support, so that customer can even register himself without visiting to store (Addison 2006).

Technological specification required to implement this web site includes both hardware and software. In the list of hardware firm requires Intel processor (1GHz or faster), at least 512 MB RAM, telephone line, internet router. Software includes, internet connection, website, internet explorer, Firefox 3.x, JavaScript and cookies enabled, requires Sun Java 5, ActiveX enabled for internet explorer (Laube and Zammuto 2003).


From the above discussion, it can be concluded that website helps in increasing the sales and profit of the small firms as it attracts more customers. It smoothen the internal communication of the firm as online support helps the organization to easily monitor the sales and profits of the firm. This report also shows the other various uses of the internet for a small retail firm that helps in increasing the customer loyalty and visit to the firm. It also describes how customer can access the web site and how the retailer can provide services to attract more customers. At last, this report detailed the various hardware and software required to implement this facility in the organization.

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Gay, R., Charlesworth, A. and Esen, R. (2007) Online marketing: a customer-led approach. USA: Oxford University Press.

Laube, D. R. and Zammuto, R. F. (2003) Business-driven information technology: answers to 100 critical questions for every manager. USA: Stanford University Press.

Neuman, J. (2007) The Complete Internet Marketer. USA:

Pinterits, A. (2009) Coordinating internet sales with other channels: a performance measurement model. deutscher: Gabler Verlag.

Pinto, D. (2003) E-commerce and source-based income taxation. USA: IBFD.

Pride, W. M., Hughes, R. J. and Kapoor, J. R. (2005) Business. USA: Cengage Learning

Waters, J. (2003) The real business of web design. USA: Skyhorse Publishing Inc.

Windham, L. and Orton, K. (2000) The soul of the new consumer: the attitudes, behaviors, and preferences of E-customers. USA: Skyhorse Publishing Inc.

Zappalà, S. and Gray, C. (2006) Impact of e-commerce on consumers and small firms. UK: Ashgate Publishing, Ltd.