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What are the SWOT implications for USA Today as it looks toward its future? What strengths and opportunities can USA Today leverage as it looks for a competitive advantage in the distribution of news and information?
USA today Strengths: It is the second leading daily newspaper in the US. Its circulation has grown
Weaknesses: USA Today and its delivery are highly affected by the economic crisis. As well, it is also a fact that most of the people think it is a cheap journalism whereas; the company has invested a lot in improving the content quality.
Opportunities: USA Today can also diversify as done by Washington post through its subsidiary Kaplan, which offers mentoring and educational services. Another underlying opportunity is to legitimize full event calendar listings that have been not adopted yet. Using the phonebook model, it can list about events without no cost, and event promoters if want can pay extra for icons, highlight, or extra text.
Threats: Readers viewing content online is hurting its massive print ad revenue. Youths are usually not interested in reading newspaper as they instead select to visit social networking sites and get news from blogs. Emergence of online advertising competitor like Google is also a threat die to the evolution of new technologies. Environmental movement and recycling culture is also a threat as it discourages readers about newsprint editions.
Based on USA Today’s experiences with print and online news, evaluate the long-term potential of printed news and the newspaper publishing industry. Do you believe printed newspapers will continue to survive despite digital competition?
I think that the trend is changing now as it is moving towards digital and use of print is decreasing due to its elevated costs and the increasing environmental concerns. Although, printed newspaper will continue to survive despite digital competition but, it is better to shift the focus on the digital division. Evolution of digital world, is forcing almost all firms to use advance technologies. It is also possible that print will not exist forever but concentrating profoundly on digital is also risky so there is a need of attaining balance for USA Today. Till now, as print is the most significant profit maker, USA Today should look for the new means to adding value to print. As well, there is also an opportunity to develop for niche markets like customized magazines that could be created by readers themselves by choosing the type of content they want. Reverse publishing online content could also be used. Every industry faces tough times and changes are inevitable. Therefore, USA Today should try to diversify in another business to attain profits as done by the Washington post. Till now, USA Today has entered in a few associated businesses except journalism, but still there is a need for them to think beyond their comfort zone, We provide the management assignment help, finance assignment help, accounting assignment help and economics assignment help.
significantly. Its success relies on its innovative format that includes shorter writing pieces, use of colorful photos, chart and graphs, realistic columns as well at-a-glance boxes. It directly and regularly communicates with its readers, which help it in delivering more timely news in comparison to other papers. It also has hot line numbers that provide readers with a facility to call expert and have information on college admissions, financial planning, minority business development, taxes and various other subjects. USA Today also offers an online version, USAToday.com that is a leading internet site for latest news and information. It also offers USA Today International available in over ninety countries. It is effectively distributed via retail & grocery store chains, in airlines, hotel, bookstores etc. All these strengths of it could be leveraged more to attain additional competitive advantage in future.
What are the SWOT implications for USA Today as it looks toward its future? What strengths and opportunities can USA Today leverage as it looks for a competitive advantage in the distribution of news and information?
USA today Strengths: It is the second leading daily newspaper in the US. Its circulation has grown Weaknesses: USA Today and its delivery are highly affected by the economic crisis. As well, it is also a fact that most of the people think it is a cheap journalism whereas; the company has invested a lot in improving the content quality.
Opportunities: USA Today can also diversify as done by Washington post through its subsidiary Kaplan, which offers mentoring and educational services. Another underlying opportunity is to legitimize full event calendar listings that have been not adopted yet. Using the phonebook model, it can list about events without no cost, and event promoters if want can pay extra for icons, highlight, or extra text.
Threats: Readers viewing content online is hurting its massive print ad revenue. Youths are usually not interested in reading newspaper as they instead select to visit social networking sites and get news from blogs. Emergence of online advertising competitor like Google is also a threat die to the evolution of new technologies. Environmental movement and recycling culture is also a threat as it discourages readers about newsprint editions.
Based on USA Today’s experiences with print and online news, evaluate the long-term potential of printed news and the newspaper publishing industry. Do you believe printed newspapers will continue to survive despite digital competition?
I think that the trend is changing now as it is moving towards digital and use of print is decreasing due to its elevated costs and the increasing environmental concerns. Although, printed newspaper will continue to survive despite digital competition but, it is better to shift the focus on the digital division. Evolution of digital world, is forcing almost all firms to use advance technologies. It is also possible that print will not exist forever but concentrating profoundly on digital is also risky so there is a need of attaining balance for USA Today. Till now, as print is the most significant profit maker, USA Today should look for the new means to adding value to print. As well, there is also an opportunity to develop for niche markets like customized magazines that could be created by readers themselves by choosing the type of content they want. Reverse publishing online content could also be used. Every industry faces tough times and changes are inevitable. Therefore, USA Today should try to diversify in another business to attain profits as done by the Washington post. Till now, USA Today has entered in a few associated businesses except journalism, but still there is a need for them to think beyond their comfort zone, We provide the management assignment help, finance assignment help, accounting assignment help and economics assignment help.
significantly. Its success relies on its innovative format that includes shorter writing pieces, use of colorful photos, chart and graphs, realistic columns as well at-a-glance boxes. It directly and regularly communicates with its readers, which help it in delivering more timely news in comparison to other papers. It also has hot line numbers that provide readers with a facility to call expert and have information on college admissions, financial planning, minority business development, taxes and various other subjects. USA Today also offers an online version, USAToday.com that is a leading internet site for latest news and information. It also offers USA Today International available in over ninety countries. It is effectively distributed via retail & grocery store chains, in airlines, hotel, bookstores etc. All these strengths of it could be leveraged more to attain additional competitive advantage in future.
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