In-store Promotions Customer of brand awareness

In-store promotional methodology is generally used by the organizations to provide the actual information about the products that makes a significant impact over their purchasing decisions during the activities of purchasing. On the other hand, the other researcher O’Cass & Fenech describe the importance of in-store promotion in customers’ awareness in different ways. They say that the displays of the products are also an important element of in-store promotion in the context of brand awareness. Under this promotion strategy, the shopkeepers show the product in their showcase that gives the importance to the products because customers feel that no one could present the low quality products in their showcases (E-Business Assignment Help).  Most of the supermarkets in UK use the...

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CRM Techniques and Strategies for Customer Retention

The research will define the role and importance of the CRM strategies and practices for retaining the customers in the competitive marketplace. So, this research has wide scope for the firms to adopt the CRM tools and techniques to retain the customers for long period of time. At the same time, another aim of the research is related with defining the use of promotional strategies as a tool to create brand awareness and to maintain relationship with the customers. So, this study will help the firms to adopt the effective and appropriate tools and actions to create brand identity in the competitive marketplace. It is because CRM tools and...

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