Marketing strategy pertains to a company plan that apportions its valuable resources in ways to bring forth maximum profits by positioning products or services and targeting explicit consumer groups. Marketing strategy of a firm concentrates on long-term company objectives (Peter & Donnelly, 2002). It is related with the planning of different marketing programs so that company become able in realizing its goals. In other words, it is a process that can appropriate a firm to focus its limited resources on the maximum opportunities related with increasing sales and attaining a sustainable competitive advantage (Proctor, 2000).Different Elements of a Marketing Strategy PlanA marketing strategic plan of an organization involves strategies, tactics and tasks required to carry out an organization...